Opportunity:
How do we differentiate ourselves from the existing and new competition?
Delivered:
Competitive market assessment based on interviews from customers of competitive products, social media analysis, channel, sales, and market analysis.
Outcome:
Each competitor had a very clearly defined customer persona which shaped the product features, messaging, and sales strategy. The new competitor had also developed a very large social media following in only a few years.
Our client was able to highlight specific insights and define tangible actions to differentiate themselves to win and grow business.
Feedback:
“Beyond our expectations…best analysis we have ever seen”