How do we differentiate ourselves from the existing and new competition?
Competitive market assessment based on interviews from customers of competitive products, social media analysis, channel, sales, and market analysis.
Each competitor had a very clearly defined customer persona which shaped the product features, messaging, and sales strategy. The new competitor had also developed a very large social media following in only a few years.
Our client was able to highlight specific insights and define tangible actions to differentiate themselves to win and grow business.
“Beyond our expectations…best analysis we have ever seen”