Opportunity: How do we differentiate ourselves from the existing and new competition? Delivered: Competitive market assessment based on interviews from customers of competitive products, social media analysis, channel, sales, and market analysis. Outcome: Each...
Opportunity: Innovate next generation device to shorten procedure time to preserve heart function. Delivered: Through physician and patient journey mapping, we discovered it takes 8-36 hours for a heart attack patient to seek treatment. The average procedure time for...
Opportunity: Grow market to $350M with new product features. Delivered: Opportunity assessment via 60+ physician interviews across a spectrum of disciplines, healthcare systems, and levels of experience. Outcome: Identified features were not driving purchase...
