A Fresh Perspective to Strategic Direction

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is a boutique consulting firm that specializes in value—identifying it, innovating around it, and executing to deliver it for the medical device, healthcare and life sciences industries.

 

The average time for a new treatment to become standard of care is 14-17 years

We will help you get there faster

VALUE

Defining value for the patients, the physicians, the payers, and others is critical to bringing successful products and services to market. We gather actionable insights through

  • Customer journeys
  • Physician landscape
  • Economic assessments
  • Qualitative research
  • Quantitative research

INNOVATION

We help our clients identify priorities and innovate to find the solutions that deliver the outcomes. From human centered design to assumption busting, we are experts in a variety of techniques to facilitate and guide our clients to realize new opportunities.

STRATEGY

We help our clients look beyond the widget to expose and unite 

  • Market Attractiveness and Segmentation
  • Clinical and Regulatory
  • Reimbursement
  • Competitive Analysis and Strategic partners
  • Marketing and Sales

to develop a holistic strategy for their products and services. We help companies to unmask their barriers to build a road map for success.

MARKET ASSESSMENT

Developing market insights to help you to differentiate your products and services.

  • Market segmentation
  • Persona development
  • Competitive intelligence
  • Market and channel analysis

VALUE

Defining value for the patients, the physicians, the payers, and others is critical to bringing successful products and services to market. We gather actionable insights through

  • Customer journeys
  • Physician landscape
  • Economic assessments
  • Qualitative research
  • Quantitative research

INNOVATION

We help our clients identify priorities and innovate to find the solutions that deliver the outcomes. From human centered design to assumption busting, we are experts in a variety of techniques to facilitate and guide our clients to realize new opportunities.

STRATEGY

We help our clients look beyond the widget to expose and unite 

  • Market Attractiveness and Segmentation
  • Clinical and Regulatory
  • Reimbursement
  • Competitive Analysis and Strategic partners
  • Marketing and Sales

to develop a holistic strategy for their markets. We help companies to unmask their barriers to build a road map for success.

MARKET ASSESSMENT

Developing market insights to help you to differentiate your products and services.

  • Market segmentation
  • Persona development
  • Competitive intelligence
  • Market and channel analysis

ABOUT

m.zoro Consulting is a boutique consulting firm that specializes in value—identifying it, innovating around it, and executing to deliver it for the medical device, healthcare and life sciences industries. We develop strategy from a systems perspective, understanding the stakeholder wheel, how they are connected, and aligning the outcomes to our clients competencies to deliver on their goals.  

LEARN MORE

Michele Zoromski

Our Clients

 
 

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We are located in Minneapolis, MN 55406

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