Value

Opportunity:

Grow market to $350M with new product features.

Delivered:

Opportunity assessment via 60+ physician interviews across a spectrum of disciplines, healthcare systems, and levels of experience.

Outcome:

Identified features were not driving purchase decisions.  To grow market, client needed additional clinical data to support procedure inclusion in physician guidelines. Physician product awareness and adoption could be increased focusing on training physicians. Client PIVOTED strategy and funding.

Skills

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Posted on

December 18, 2018