A Fresh Perspective to Strategic Direction

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is a boutique consulting firm that specializes in value—identifying it, innovating around it, and executing to deliver it for the medical device, healthcare and life sciences industries.

Market Assessment

The average time for a new treatment to become standard of care is 14-17 years

We will help you get there faster

VALUE

Defining value for the patients, the physicians, the payers, and others is critical to bringing successful products and services to market. We gather actionable insights through

Customer journeys
Physician landscape
Economic assessments
Qualitative research
Quantitative research

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INNOVATION

We help our clients identify priorities and innovate to find the solutions that deliver the outcomes. From human centered design to assumption busting, we are experts in a variety of techniques to facilitate and guide our clients to realize new opportunities.

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STRATEGY

We help our clients look beyond the widget to expose and unite

Market Attractiveness and Segmentation
Clinical and Regulatory
Reimbursement
Competitive Analysis and Strategic partners
Marketing and Sales

to develop a holistic strategy for their products and services. We help companies to unmask their barriers to build a road map for success.

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MARKET ASSESSMENT

Developing market insights to help you to differentiate your products and services.

Market segmentation
Persona development
Competitive intelligence
Market and channel analysis

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VALUE

Defining value for the patients, the physicians, the payers, and others is critical to bringing successful products and services to market. We gather actionable insights through

Customer journeys
Physician landscape
Economic assessments
Qualitative research
Quantitative research

View Portfolio

INNOVATION

We help our clients identify priorities and innovate to find the solutions that deliver the outcomes. From human centered design to assumption busting, we are experts in a variety of techniques to facilitate and guide our clients to realize new opportunities.

View Portfolio

STRATEGY

We help our clients look beyond the widget to expose and unite

Market Attractiveness and Segmentation
Clinical and Regulatory
Reimbursement
Competitive Analysis and Strategic partners
Marketing and Sales

to develop a holistic strategy for their markets. We help companies to unmask their barriers to build a road map for success.

View Portfolio

MARKET ASSESSMENT

Developing market insights to help you to differentiate your products and services.

Market segmentation
Persona development
Competitive intelligence
Market and channel analysis

View Portfolio

ABOUT

m.zoro Consulting is a boutique consulting firm that specializes in value—identifying it, innovating around it, and executing to deliver it for the medical device, healthcare and life sciences industries. We develop strategy from a systems perspective, understanding the stakeholder wheel, how they are connected, and aligning the outcomes to our clients competencies to deliver on their goals.

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"The TABA Needs Assessment really helped us write our NIH Phase II grant. The whole process really paid off for us."

C.E.

CRM Medical Device

"Michele’s team efficiently gathered details on our company and translated the data into highly valuable actionable intelligence in a concise format. Highly recommended!"

B.B.

Founder and CEO / Quench Medical

"Through our work with Michele and her team to improve our commercialization plan, we received a fundable score of 20 (reduced from 41) on our NIH Commercialization Readiness Pilot Program grant application."

M.C.

Founder and CEO / Lymph/Axis

"Michele has helped me to be strategic in how I apply technology to solve the product development needs with respect to end to end data traceability in order to make informed decisions."

P.M.

Janssen Pharmaceuticals

"I am a fan. I cannot be more thankful for all the great work you have done for us."

N.N.

Heart of the Customer

"I like the way Michele thinks!"

J.C.

CEO / Biovisics Medical

"Michele is as smart as they come and with such a diverse background (Chinese, Chemistry, Engineering, Business) she fits in quickly and gains respect from her customers."